Reviewing my first Huiyoyoyi branded set, the Sunny Variety Japanese Store H1007

 

Hey brick fans!

Today, we're going to look at a new brand of bricks called Huiyoyoyi.  

Background About Huiyoyoyi

Huiyoyoyi (also known as Huiji Blocks) is an emerging alternative building block brand that burst onto the brick-building scene as a new manufacturer in late 2025 and 2026. Originating from China's rapidly evolving domestic toy sector, the company has carved out a premium niche by producing high-quality, standard-sized bricks that are fully compatible with mainstream brands like LEGO. Instead of copying existing market designs, Huiyoyoyi focuses on original, highly detailed, and complex display models targeted at adult fans of bricks (AFOBs). 

Their primary product lines consist of highly atmospheric Japanese architectural street views (such as ramen shops, department stores, and flower shops), retro transportation models like vintage trams, and intricate steampunk-inspired mechanical vehicles. 

Huiyoyoyi vs. Cada vs. Reobrix

Before we take a closer look at the Japanese variety store, let's talk about how Huiyoyoyi stacks up against Cada and Reobrix who also make Japanese style modular buildings.  We will compare the Huiyoyoyi's Variety store against Cada's most popular Japanese building, the Steamed Bun shop, and the Reobrix Ramen Shop.

Feature Huiyoyoyi (H1007) CaDa (e.g., Steamed Bun Shop) Reobrix (e.g., Ramen Shop)
Footprint / Scale Custom 24 × 18 studs; organic, less rigid layout. Standard 32 x 32 or half-modular; aligns to strict grids. Standard half-modular grids; easy to connect to cities.
Prints vs. Stickers Zero stickers; heavy use of high-quality printed parts. Mixed; relies on premium sticker sheets. High sticker reliance; clear stickers that can show bubbles.
Lighting Integration Pre-routed channels; USB-C battery box + independent cell. Simplified fairy-light strings; cleaner power box routing. Ambitious external lighting; messy internal wiring.
Build Difficulty Moderate-Advanced; heavy micro-detailing & wiring. Advanced / Fiddly; focus on complex macro-textures. Smooth / Enjoyable; macro-level builds with simple steps.
Unlike CaDa and Reobrix, which typically stick to standard 16x32 or 32x32 modular baseplates to neatly link with Lego-style layouts, Huiyoyoyi uses an unconventional 24 × 18 stud footprint.  For my city layouts, I would have to modify the base to conform to make the Huiyoyoyi building consistent with my other Japanese buildings.

The definitive advantage for the H1007 over both CaDa and Reobrix lies in its exclusive deployment of high-quality printed parts instead of traditional stickers. Because all three brands compete at a nearly identical price point, Huiyoyoyi gains a massive competitive edge.

While all three brands include LED light kits, their execution differs wildly:Huiyoyoyi H1007 features beautifully designed, pre-routed wire channels that hide the cords nicely, similar to how Lumibricks does theirs.  Cada uses the fairy lights whereas Reobrix uses conventional LED strip and dot lighting in their buildings with lots of exposed wiring.

As part of this review we will see whether Huiyoyoyi's bricks have the same fit, finish and clutch power that Cada bricks have.

For more context, feel free to check out my past reviews and mods of my Cada Japanese buildings, if you like:  



About the variety store

The Huiyoyoyi H1007 Sunny Variety Store (also marketed as the Japanese Department Store) stands out in the crowded Asian street-view market by offering a highly detailed, 1,401-piece "Machiya" style build that directly competes with established giants like CaDa and Reobrix.  The ground floor of the building serves as the variety store and the second floor houses a lawyer's office. As mentioned earlier, it uses printed pieces exclusively (not stickers) and comes with a custom LED light kit.  What it doesn't come with is minifigures.

Unboxing


I bought my set off Aliexpress for $42 USD so it came in a bunch of cellophane bags without any box.

The parts bags were numbered one thru four.  The numbers as I would later discover corresponded to the steps in the instruction manual.

Here's the instruction manual, a bag of printed parts, and lighting kit wires and power supply.  I've already decided that I will skip the light kit for this build because my plan is to expand the variety store in the future, so the existing light kit may or may not work with my future plans.

The Build

Here's the irregular sized baseplate which has a depth of only 24 studs by a width of 18 studs wide.

We start by building up the interior features such as the cash register, product shelving and fridge.

Here's a closer look at the printed pieces that are in this step.

Moving on to step 2, we construct some walls.  There's quite a bit of detail for such a small building.



Proceeding to step 3, we finish constructing the exterior walls of the main floor.  Here's the back wall and staircase.


While we're at it, let's build the top floor as well.  This is supposed to be the interior of the lawyer's office, except all I see is a lounge and a workstation.  Btw, the furniture here is way too undersized, despite the bricks being Lego compatible.  

The last part of step 3 is to install the blue awning with the japanese characters.  Above the awning is a sign for Ramen, which I assume to be an advertisement for another establishment.

Step 4 is the final stage of the build where we complete the structure of the second floor by adding the walls and roof.  We also add in all of the windows. Note that the glass pieces are printed too.


So the play feature in this set is the swing away rear wall that gives you better access to the cramped second floor interior.  I don't know why but Huiyoyoyi, used a window instead of an actual door to enter the second floor.  It's so undersized, that it's laughable.  I've placed one of my own minifigures here so you can see the mismatch in scale.

This is the completed second floor with the wall closed.  It's only 14 studs wide and 8 studs deep.

Here's the roof panel.



Here's all of the printed pieces that come with the set, not forgetting the little printed cans that we looked at in step1.

Interior pics


Here's the inside of the fully stocked variety store.  Minifigure placed to show you how much room there is (or isn't).

Hardly any room to exit the store.

There's just enough room between the cash register and the wall to squeeze in a minifigure.

Here's the entire interior of the variety store.

And here's the entire second floor layout.

Oh, before I forget, to mention it, in the latter two pics above, I modified my set to allow the floors and roof to be easily separated.  The original design just had the the roof and floors all stuck together without any provision for lifting them off, so I added some tile and stud pieces between to the first and second floors and the roof for easy separation.

Exterior pics


Here's all the different views of the completed Japanese variety store.




Here's the building with each floor and roof separated for easy access.

As a final mod, I've placed the Huiyoyoyi variety store onto a MILS plate for display with some of the Cada Japanese modular builds, the Summer Breeze Coffee shop on the left and the Steamed Bun shop on the right.  I'm keeping my eyes open for any Reobrix Japanese modular buildings that go on sale, so I can compare it to the Cada and Huiyoyoyi shops.


Final Thoughts

I was pleasantly surprised by this new brand of bricks called Huiyoyoyi.  The design of the variety store was nice although I would have liked to see it on a more traditionally sized baseplate.  It's got a lot of details and so many printed pieces for a small set like this.  Also I was impressed by the bricks finish and clutch.   

As one who loves to mod and moc my sets, I place brick fit and finish as a higher priority than the size of the set, because that's something I can change.  As it is, it looks great, but there's so much more potential in making it even bigger and better.  But I know not everyone will modify their sets like I do, so the variety store still makes a nice display model, especially if you've already got some Cada sets in your collection.

This set gets a 4.7 out of 5 stars, points deducted for being on the smaller size, but still good value for the money.


If you like this set, there's still quite a few listings on Aliexpress for the Huiyoyoyi variety store.  Here's just one of them, but you can search for similar items to get the best pricing.

Hope you've enjoyed this review of the Huiyoyoyi H1007 Japanese Variety store.  Thanks for looking, Bye!